APS Brand Kit
APS Logo - Horizontal
APS Logo - Stacked
Typography
Typography plays a crucial role in shaping the perception of any written material, significantly impacting readability, user engagement, and overall communication effectiveness. The font choice influences how information is consumed; for instance, clean and modern fonts like Helvetica Neue and Montserrat convey professionalism and clarity.
Atlanta Public Schools has two primary fonts: Montserrat and Helvetica Neue, with preference always given to Montserrat. If your system is not loaded with these fonts, acceptable alternatives are Arial or Calibri in place of Montserrat.
The district website uses Montserrat Regular, which is available from Google Fonts under an Open Font License.
Color Palette
Atlanta Public Schools has three new primary brand colors, two new secondary colors, and two new tertiary colors. Preference should always be given to our primary colors.
Primary Colors
- The primary colors should be used in all communications.
Secondary Colors
- The secondary colors should be used to add contrast.
Tertiary Colors
- The tertiary colors are accent colors.
Primary Colors
Bold Red
RGB: 216, 3, 28
CMYK: 0, 99, 87, 15
HEX: #D8031C
Black
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100
HEX: #000000
White
RGB: 245, 245, 245
CMYK: 0, 0, 0, 4
HEX: #F5F5F5
Secondary Colors
Gray
RGB: 192, 192, 192
CMYK: 0, 0, 0, 25
HEX: #C0C0C0
Deep Gray
RGB: 129, 129, 132
CMYK: 3, 2, 0, 45
HEX: #808184
Tertiary Colors
Blue
RGB: 100, 151, 191
CMYK: 48, 21, 0, 25
HEX: #6497BF
Gold
RGB: 245, 206, 62
CMYK: 0, 16, 75, 4
HEX: #F5CE3E