Race2Read Communications Toolkit

Thank you for partnering with Race2Read! With your help, we can improve literacy rates, give our children the greatest opportunity for lifetime success and Build A City That Reads so that we can Be A City That Leads! 

Sharing your organization’s support of #RACE2Read is the best way to promote the challenge, sign-up new readers, and log more minutes in order to reach our 10-million minute goal for the 2020-2021 school year. 

A Special Thanks To Our Presenting Sponsors & Literacy Champions:

Presenting Sponsors

Literacy Champions

Below are some ways that you can help:

SOCIAL MEDIA

Use these social media posts “as-is,” or feel free to make them your own and share with friends, family and your professional network(s). 

Downloadable High-Resolution Logos For:

Race2Read, Atlanta Public Schools & Urban League of Greater Atlanta

Facebook:

Tags 

@AtlantaPublicSchools @ULGATL

Hashtags

#Race2Read #LogYourMinutes #BuildACityThatReads 

Example Copy

We love a good challenge! Calling all Atlantans to join APS students in the #Race2Read Challenge by committing to 20-minutes of leisure reading every day so that we can reach our citywide goal of 10-million minutes. Read on your own or with family and friends while discovering new books, magazines or anything else you love to read. And, remember to #LogYourMinutes at Race2Read.org so we can all help to #BuildACityThatReads. @AtlantaPublicSchools @ULGATL

Facebook Graphics Files For Download

Instagram:

Tags

@APSupdate @ULGATL

Hashtags

#Race2Read #LogYourMinutes #BuildACityThatReads 

Example Copy

We love a good challenge! Calling all Atlantans to join APS students in the #Race2Read Challenge by committing to 20-minutes of leisure reading every day so that we can reach our citywide goal of 10-million minutes. Read on your own or with family and friends while discovering new books, magazines or anything else you love to read. And, remember to #LogYourMinutes at Race2Read.org so we can all help to #BuildACityThatReads. @APSupdate @ULGATL   

Instagram Graphics Files For Download

LinkedIn:

Tags

@AtlantaPublicSchools @UrbanLeagueofGreaterAtlanta

Hashtags

#Race2Read #LogYourMinutes #BuildACityThatReads 

Example Copy

We love a good challenge! Calling all Atlantans to join APS students in the #Race2Read Challenge by committing to 20-minutes of leisure reading every day so that we can reach our citywide goal of 10-million minutes. Read on your own or with family and friends while discovering new books, magazines or anything else you love to read. And, remember to #LogYourMinutes at Race2Read.org so we can all help to #BuildACityThatReads.

To find out more or to get involved in Race2Read, contact educationequity@ulgatl.org. @AtlantaPublicSchools @UrbanLeagueofGreaterAtlanta 

LinkedIn Mobile & Desktop Graphics Files For Download

Twitter:

Tags

@APSupdate @ULGATL

Hashtags

#Race2Read #LogYourMinutes #BuildACityThatReads 

Example Copy

Join the #Race2Read Challenge by reading 20 minutes daily so we can reach our goal of 10-million minutes. Read on your own or with family & friends & remember to #LogYourMinutes at Race2Read.org so that we can help to #BuildACityThatReads. @APSupdate @ULGATL

Twitter Graphics Files For Download

TEXT

Use this text “as-is,” or feel free to make it your own and share it with 5 to 10 contacts! 

Example Copy

I have a challenge for you! Check out the citywide Race2Read initiative I’m a part of and help us get to 10-million minutes this year by logging your reading daily at Race2Read.org. You can also download the mobile “Beanstack Tracker” app if it’s easier. Let me know if you are willing to join me and what I can do to help get you started. 

EMAIL

Use these emails “as-is,” or feel free to make them your own and share with friends, family and your professional network(s).

Subject

We’re In A Race2Read… Join Us!

Example Copy

Reading 20 minutes each day to a child can be critical to their long-term success. Now in its third year, the goal of Race2Read is to achieve 10-million leisure reading minutes for the new school year. By supporting and practicing leisure reading within our communities, we can Build A City That Reads so that we can Be A City That Leads.

Here's how you can help start making a difference today:

• Join Us: Register for Race2Read at Race2Read.org as an individual or family/guardian of an APS student and log all of your leisure reading minutes daily to help us meet this year's combined student and community goal of 10-million minutes (there are two ways to register: via the web link or via the "Beanstack Tracker" mobile app which has a built-in reading timer, book scanner and other special features to keep you reading and logging)
• Share: Upload your reading photos or some of your book suggestions and favorite “reads” on Facebook, Instagram, Twitter and LinkedIn, making sure to tag @AtlantaPublicSchools and @ULGATL (Facebook); @APSupdate and @ULGATL (Instagram & Twitter) and @AtlantaPublicSchools and @UrbanLeagueofGreaterAtlanta  (LinkedIn). Don’t forget to use the main hashtag #Race2Read and any of the additional hashtags available, including #BuildACityThatReads and #LogYourMinutes
• Purchase: Items From The Wishlist: To encourage students in the reading challenge, APS Media Services has created a Wish List of Donation Items, including books and bicycles for all ages, to reward top readers & also as part of the “biking with books” initiative to provide stationary bikes with desks for APS middle & high school media centers. You can click on the link above to start donating today. 

Now more than ever, we need our community to help our children learn to read & love to read. Their success is our success and, with just 20 minutes a day, we all have the profound ability to change their lives, our community and our city in a really positive and impactful way. For additional information, contact Jennifer Saunders at jsaunders@atlanta.k12.ga.us. 

Atlanta Public Schools launched Race2Read in 2018. In 2019, with funding from the Hewlett Foundation and support from the National Urban League, the Urban League of Greater Atlanta joined APS in order to help strengthen efforts to engage community members and business partners in the work of creating a healthy habit of reading across Atlanta. 

COPY OPTION 2 

WISH LIST

To provide incentives for reading, APS Media Services has created a wish list of items to present to students to reward them for their healthy reading habits. 

Incentives will be given to students at certain intervals, including the end of the quarter, end of specific challenges, end of the semester and end of the school year.

For additional information on how you can help with wish list items, click here.