APS Brand Kit

  • Atlanta Public Schools is on an ongoing journey, "Back to the Basics," as we refresh the Atlanta Public Schools brand identity to honor Atlanta's legacy and promote our unified and collective goal: One District. One Goal. Every Child.

    We have updated our Brand Guidelines. Below you will find the refreshed APS Brand Kit and Color Palette. 
Atlanta Public Schools Black and Red Logo
Atlanta Public Schools Vertical Stacked Logo

Color Palette

  • Atlanta Public Schools has three new primary brand colors, two new secondary colors, and two new tertiary colors. Preference should always be given to our primary colors. 

    Primary Colors

    • The primary colors should be used in all communications. 

    Secondary Colors

    • The secondary colors should be used to add contrast. 

    Tertiary Colors

    • The tertiary colors are accent colors. 

Primary

  • Bold Red RGB: 216, 3, 28 | CMYK: 0, 99, 87, 15 | HEX: #D8031C
  • Black RGB: 0, 0, 0 | CMYK: 0, 0, 0, 100 | HEX: #E08433
  • White RGB: 245, 245, 245 | CMYK: 0, 0, 0, 4 | HEX: #F5F5F5

Secondary

  • Gray RGB: 192, 192, 192 | CMYK: 0, 0, 0, 25 | HEX: #C0C0C0
  • Deep Gray RGB: 129, 129, 132 | CMYK: 3, 2, 0, 45 | HEX: #808184

Tertiary

  • Blue RGB: 100, 151, 191 | CMYK: 48, 21, 0, 25 | HEX: #6497BF
  • Gold RGB: 245, 206, 62 | CMYK: 0, 16, 75, 4 | Hex: #F5CE3E

Typography

  • Typography plays a crucial role in shaping the perception of any written material, significantly impacting readability, user engagement, and overall communication effectiveness. The font choice influences how information is consumed; for instance, clean and modern fonts like Helvetica Neue and Montserrat convey professionalism and clarity.

    Atlanta Public Schools has two primary fonts: Montserrat and Helvetica Neue, with preference always given to Montserrat. If your system is not loaded with these fonts, acceptable alternatives are Arial or Calibri in place of Montserrat.

    The district website uses Montserrat Regular, which is available from Google Fonts under an Open Font License.