APS Brand Kit

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APS Logo - Horizontal

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APS Logo - Stacked

Color Palette

  • Atlanta Public Schools has three primary brand colors and three secondary, complimentary colors.  

    Preference should always be given to our primary colors and teal should be the dominant color.

Primary Colors

  • APS Teal RGB: 0, 128, 162 | CMYK: 87, 41, 22, 1 | HEX: #0080A2
  • APS Orange RGB: 224, 132, 51 | CMYK: 9, 57, 92, 1 | HEX: #E08433
  • APS Yellow RGB: 245, 206, 62 | CMYK: 4, 17, 87, 0 | HEX: #F5CE3E

Secondary Colors

  • APS Magenta RGB: 169, 42, 145 | CMYK: 36, 97, 0, 0 | HEX: #A92A91
  • APS Green RGB: 21, 152, 57 | CMYK: 84, 15, 100, 3 | HEX: #159839
  • APS Gray RGB: 89, 91, 93 | CMYK: 64, 55, 52, 26 | HEX: #595B5D

Typography

  • Atlanta Public Schools has two primary fonts: Century Gothic and Century Schoolbook, with preference always given to Century Gothic.

    If your system is not loaded with these fonts, acceptable alternatives are Arial in place of Century Gothic, and Times New Roman for Century Schoolbook.

    The district website uses Montserrat Regular, which is available from Google Fonts under an Open Font License.