Strategic and Executive Communications

The Communications team develops and implements strategic communications plans to promote district initiatives. We keep an eye on the big picture of how your work aligns with the district mission and vision.

The Strategic Communications team takes a hands-on approach to communications planning and consultation in order to increase awareness and involvement of specific, targeted groups, generate support for the public, policymakers and stakeholders, and promote positive news about the district. We write press releases, coordinate media events, assist with parent communication, and support public engagement. The Social Media Administrator manages the districts’s social media channels to engage with internal and external APS stakeholders. 

Executive Communications develops speeches, board remarks, talking points, scripts and related communications for the superintendent and other APS executives. The Director of Executive Communications also supports media relations, public engagement and strategic communications as required as part of the Office of Communications and Public Engagement.

Let us know how we can help support your communications needs by completing the Communications Support Request Form, or go to our tips section to get started on your own. Download to our Communications Worksheet to help draft your plan.

Contact us:

latisha.gray@atlanta.k12.ga.us

Seth Coleman, Manager of Media Relations

seth.coleman@atlanta.k12.ga.us

Alicia Lurry, Communications Officer

alicia.lurry@atlanta.k12.ga.us

Sherna Phillips, Communications Officer

sherna.phillips@atlanta.k12.ga.us

Jasmine Mosley, Digital/Social Media Administrator

jasmine.mosley@atlanta.k12.ga.us

Creative Services

The Office of Communications provides a number of creative services to support your school, division or department including brand oversight, creative design, and video production.

The Multimedia + Brand Design team helps create the visual elements you need to communicate your work, and makes sure that everything seen by our stakeholders presents our district professionally and consistently. We also create and brand district-level campaigns for key initiatives, activate Out Of House advertising when needed, and work with schools as requested for their branding and design needs.

The Broadcast + Video Production team shoots and produces compelling video packages for district promotion or internal use, as well as programming on Channel 22.

Schools, divisions and departments can work with us in a number of ways to create effective and engaging visual elements for any initiative. Sometimes we merely provide guidance and brand approval for self-designed elements, or quite often we own the creative process and produce everything from training videos or quick video teasers, to department text treatments and iconography, to large-scale campaign or event branding like posters, banners, t-shirts, etc.

Whether we take the lead with your creative needs or support you as you create your own elements, we’re ready to help you bring your visual communications to life.

Contact us: